NEPQ® — Neuro-Emotional Persuasion Questioning
The New Model of Selling.
The era of "always be closing" is over. Learn the science-backed questioning framework that gets prospects to persuade themselves — without pressure, scripts, or manipulation.
As featured in
The Old Model is Dead
Why traditional selling fails the modern buyer.
The AIDA sales model was invented in 1898. Yet 99% of salespeople still use it today. Today's buyers are more skeptical, more informed, and more resistant to pressure than ever before. Pushing harder doesn't work. It never did.
Old Model — 1898
- Pitch your product features and benefits
- Overcome objections with rehearsed rebuttals
- Create artificial urgency to force a decision
- Follow up relentlessly until they say yes or block you
NEPQ® — New Model
- Ask questions that help prospects discover their own problems
- Guide them to articulate the consequences of not solving it
- Let them arrive at your solution as their own idea
- Close without pressure — because they already sold themselves
"The single most effective way to sell anything to anyone is to be a problem finder and a problem solver — NOT a product pusher."
The NEPQ® Framework
Six questions that change everything.
NEPQ® is a structured, science-backed conversation framework rooted in behavioral psychology. Each phase builds on the last — guiding prospects to discover their own problems and arrive at your solution as their own idea.
- 01Build Trust
Connecting Questions
Disarm resistance immediately. Shift the tone from "sales call" to genuine conversation. The prospect feels in control — and opens up.
- 02Establish Context
Situation Questions
Help the prospect articulate their current reality. They begin to see their situation clearly — often for the first time.
- 03Surface Pain
Problem Awareness Questions
Guide them to identify the real problem beneath the surface. They discover the gap between where they are and where they want to be.
- 04Create Desire
Solution Awareness Questions
Help them envision what solving the problem would look like. They begin to see the value of a solution — before you ever present one.
- 05Amplify Stakes
Consequence Questions
Explore what happens if nothing changes. The cost of inaction becomes real and personal. Urgency is created — by them, not by you.
- 06Close Naturally
Commitment Questions
Transition to close with zero pressure. They have already persuaded themselves. Your job is simply to confirm the decision they have already made.
Works in any industry · Any product · Any price point
Training Programs
Choose your path to mastery.
Every program is built around the NEPQ® methodology — from foundational frameworks to elite inner-circle coaching. Pick the level that matches where you are and where you want to go.
NEPQ® Black Book
From $27
The foundational resource. 273+ science-based questions organized by conversation phase. The complete question arsenal for every sales situation.
- 273+ NEPQ® questions
- All 6 conversation phases
- Industry-agnostic scripts
- Instant digital access
NEPQ® 3.0 Training
Book a Call
35+ hours of deep-dive training where Jeremy dissects the full NEPQ® system. The complete sales rewiring program — question types, tone, psychology, and live call breakdowns.
- 35+ hours of content
- Full NEPQ® conversation flow
- Tone & psychology mastery
- 12-month portal access
Inner Circle
Application Only
Group coaching, live call reviews, and direct Q&A with Jeremy and the 7th Level team. For salespeople who want to troubleshoot real scenarios and accelerate results.
- Live group coaching
- Real call reviews
- Direct Q&A with Jeremy
- Peer accountability
Corporate Partnership
Custom
Onsite coaching, role-play reinforcement, and 1:1 work with Jeremy on your specific product scripting. For sales teams and organizations ready to transform at scale.
- Onsite coaching & role-play
- 1:1 with Jeremy Miner
- Custom NEPQ® scripting
- Sales manager alignment
Real Results
What students say.
After implementing Jeremy's training I was converting at an average of 49% — up from 20%. My income went from $20k to $50k per month. My best month was $89k.
Mike Lee
Sales Professional · United Kingdom
NEPQ completely changed how I approach every conversation. I stopped pitching and started asking. Within 60 days my close rate tripled and my average deal size doubled.
Sarah K.
High-Ticket Closer · United States
I had been in sales for 8 years and thought I knew everything. Jeremy's methodology showed me I was doing it all wrong. First 7-figure year came 11 months after joining.
Daniel R.
Commission-Only Rep · Australia
About Jeremy
From door-to-door to the world stage.
Jeremy Miner started where most salespeople start — knocking doors, getting rejected, and wondering why the scripts he was given felt so forced. Instead of pushing harder, he asked a different question: why does traditional selling create resistance?
Drawing on his studies in behavioral science and human psychology at Utah Valley University, Jeremy developed NEPQ® — Neuro-Emotional Persuasion Questioning. A framework built on one core insight: people hate being sold to, but they love to buy when they feel understood.
Over a 17-year sales career, Jeremy earned multiple 7-figures annually as a commission-only salesperson — recognized as the #45th highest-earning producer out of more than 108 million salespeople worldwide. He then founded 7th Level to teach the world what he had learned.
Today, 7th Level is a global training company with offices in the USA, Australia, and Dubai — and NEPQ® has transformed the results of over 413,000 salespeople in 37 countries.
JM
Jeremy Miner
- Chairman7th Level — Global Sales Training
- CreatorNEPQ® Methodology
- Author"The New Model of Selling" (co-authored with Jerry Acuff)
- Host"Closers are Losers" Podcast
- Ranked #45Of 108 million salespeople worldwide
- INC 5000#1 Fastest-Growing Sales Training Co. (2020 & 2021)
Ready to transform your results?
Stop selling. Start solving.
Book a free strategy call with the 7th Level team. We will walk you through the NEPQ® training options and find the right path for your situation.
No pressure · No scripts · Just questions